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In recent years, imported wine has been eyeing the unstoppable coming spike in China; however, some inexorable troubles are following on its heels, such as the market chaos, prevailing fake wine and the consequent unfair competition etc, under which circumstance, direct sale of wine may will become the brand new marketing method. Marketing director from Haiwei Liquor Trading Market said, “direct-sale via bonded area will become the brand new marketing method in the wine field”
From investigation, we come to know that many originally bottled wines are getting through levels of transfers between province-level agent, city-level agent, district-level agent and so on, in which case, the terminal price will go high with quality uncontrollable.
Under the aforesaid circumstance, the innovative business model of Haiwei Liquor trading market emerged, which integrates bonded trade, free trade and traditional trade, adopting membership management. The complete operation is to establish warehouse in bonded area for wineries (supplier member of Haiwei) and store wines into warehouse on arrival of the shipment, then get wines cleared by customs and distribute them to the franchised shops (outlets of Haiwei) nationwide to face customers directly, hereby eliminates the multi-hierarchy agency mode so as to guarantee the original quality and regress to the reasonable price, enabling consumers to buy wines with high quality at lower price.
The advantage for this kind of cooperation is: Breaking the buying & selling relationship in the outdated traditional multi-agency, ensuring supplier members’ wine & spirits’ marching into outlets center in every district and county throughout China after legally customs clearance , in order that Chinese consumers know and accept the knowledge of the international wine & spirits culture, the quality and the product itself, it can also immediately enjoy mature resources for supplier members and occupy the Chinese market continuously and healthily.
Currently Haiwei Liquor trading market are looking for international famous wineries with long history and long-term supply capacity, if interest please directly goggle Haiwei.
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