Specifications
MarketingCustomer service and support
Specifications:
Sales force automation
- Sales force automation (SFA) uses software to streamline the sales process. The core of SFA is a contact management system for tracking and recording every stage in the sales process for each prospective client, from initial contact to final disposition. Many SFA applications also include insights into opportunities, territories, sales forecasts and workflow automation
- Marketing
CRM systems for marketing track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads, deals.
Customer service and support
CRMs can be used to create, assign and manage requests made by customers, such as call center software which help direct customers to agents.CRM software can also be used to identify and reward loyal customers.
Appointments
Appointment CRMs automatically provide suitable appointment times to customers via e-mail or the web, which are then synchronized with the representative or agent's calendar
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